Facebook chatbot: digital assistant for a hairdresser or beauty salon

How can a Facebook chatbot help a master? What functions does the bot perform? This was briefly discussed by the project manager and chatbot developer at 1digital.kiev - Vladislav Mogir . We use a huge range of services: we shop in stores, visit laundries, restaurants, and so on. I may be wrong, but the beauty industry is the most in demand in terms of services for the population. I think every self-respecting business today has its own page on social networks: Facebook and Instagram. When creating a business page, you can choose the direction of your business. One of the most suitable categories is Health/Beauty. Interestingly, Google does not have an answer to the question: “What businesses fall under the Health/Beauty category?” It would be logical to include in this category such main areas as: fitness, aesthetic dentistry, plastic surgery, body cosmetology, makeup and hairstyles, manicure, hairdressing, permanent makeup, massages and SPA. Many salons try to combine as many of these services as possible, but rarely does a beauty salon think about partnering, for example, with a neighboring massage parlor. Monitoring a consumer survey shows that this is in vain. What's all this for? We conclude that beauty is the most visited service sector, as it covers approximately 50% of the planet’s population. Considering this, and the fact that the client often communicates with the master, the second must be educated, cultural, developed, and an example for the client. The big task of business is to help and educate the client (read about this at the end of the article).

What does Digital mean today?

In the case of beauty, digital tools are advertising and software that help our potential clients learn about us and sign up for a service. Let's start with the first one, software is what the silent guys at the computer, that is, “IT specialists,” do for us. To be more precise, these are websites, chat bots, advertising platforms, programs for signing up for services, etc. Today, our most expensive and valuable resource is time. The master wants to devote time to his family and his development, but clients always write, ask the same questions, and most often they do it at night, because they also work all day and have no other time. At such moments, the master is faced with a choice: personal life or work. Usually, choosing a personal one can lead to a lack of clients, or a job will be chosen and the master risks missing important events in his personal life. It turns out to be a vicious circle where it is very difficult to maintain balance, and it is also a waste of energy. It can be used differently.

What will help a beauty master or beauty salon administrator?

The most popular, well-known and convenient assistant in the above has become the Facebook chatbot. Why not Viber, Telegram and other messengers? Facebook knows more about users than they suspect, and can share this information with the bot with the client's consent (except as permitted in the Privacy Policy). Let's figure out what this Facebook chatbot can do. It can be compared to a baby: its capabilities need to be developed. Main features: - Client consultation on services - shows photos, descriptions, prices; - Show the client your contacts with the card; - Register the client for the procedure; This is a chatbot for a coloring specialist, and an example of how quickly clients can ask their question and leave a number. The administrator just has to call back, name the price and write it down. In other cases, when the cost of services is fixed, a person simply selects the recording date and leaves a number, and even selects the date if you are using a CRM system. Another very important function of a chatbot is the ability to send messages to everyone who communicated with the bot. As you can see in the example, a message about a special offer will be sent to 443 subscribers of this bot at once. Where do people come from in a chatbot? On Facebook, an advertising campaign is set up for the purpose of messages, and thus the person immediately gets to the bot. You build a base, and the chatbot simply sends out information, an article, discounts, invitations - anything to make your subscribers become your clients.

What is the cost?

Chatbot price - from 3,000 UAH.

Summarize. If your clients actively use Facebook, you definitely need to connect a bot and use it as an independent, 24/7 customer acquisition channel. The price of one message to a bot can cost even 0.2 cents. The price for Google advertising is about the same, but there a person opens your site and does not sign up, that is, you lose both him and money for the advertising company. In the case of a chatbot, statistics show that approximately 70% of subscribers become clients sooner or later, and the rest depends on the quality of your services. The more bots there are on social networks, the less we will have to deal with unnecessary details, and clients will quickly learn to use them. All screenshots are provided by the author of the material.