Exhibition “Kharkov Beauty Days 2019”: how it was

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2019-10-02
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For three days, from September 12 to 14, all the masters of the beauty industry in Kharkov and beyond attended the event in the new exhibition hall - the “Mechanika Art Factory”.

The new location of the exhibition added to the mood and created a special atmosphere. The modern world is changing and requires new solutions, creative space when holding beauty events, and the premises of the Mechanics Art Factory harmoniously fit into the main concept of Kharkov Beauty Days 2019.

All guests, visitors and exhibitors were not left without positive emotions from the exhibition, which was attended by 78 companies in hairdressing, nail aesthetics, cosmetology and makeup. The program of master classes covered all areas of the beauty industry: the exhibition included a festival on nail aesthetics, NailFest, a festival on podiatry, PodoFest, a two-day congress on hair removal, a conference on cosmetology, business seminars for beauty masters and many master classes at exhibitor stands.

The Crazy Fashion World by Shushliapina festival attracted special attention - a celebration of creativity, where bright, unusual images are created. Masters of hairdressing, make-up and make-up artists, stylists and designers, artists and photographers, as well as unsurpassed barbers met simultaneously on the site. The festival, which is being held for the third time, is developing, and this time there were creative competitions in the categories Party Time, Fashion Backstage, “Creative”, “Wedding”, “Bodypainting”.

The format of the event differs from traditional championships primarily in the unrivaled atmosphere of creativity, inspiration, smiles and support! This year, for the first time, the competition supported an inclusive format - masters with disabilities took part in the competitions. Only 150 participants were involved in the festival , and the five winners of the nominations received valuable jewelry from the organizer of ADT Expo and professional gifts from the partner of the prize fund - the BES company.

The organizers of ADT Expo LLC express great gratitude to the long-term partners of the exhibition Svetlana Kolmagorova, Elena Shushlyapina, Yana Osadchaya for the high-quality preparation and holding of industry events. And also to each exhibitor and visitor for their presence and attention to the event.

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