Book of the month: “New Beauty” by Kari Molvar

Beauty standards have been rapidly changing lately, or rather, we are talking about a complete rejection of clichés and stereotypes imposed by society, allowing both women and men to express themselves through their appearance the way they want and to be themselves. Cosmetic companies support this trend and, in accordance with it, release new products and support them with inclusive advertising campaigns - this and much more is discussed in the new publication, which is worth reading for everyone involved in the world of beauty.

The author of The New Beauty is journalist and researcher Kari Molvar, who regularly publishes her articles in such publications as The New York Times, Vogue and The Wall Street Journal. In her book, she explores how the beauty industry developed, what historical, political and social phenomena contributed to this from antiquity to the present day, what trends the beauty industry is currently broadcasting and why it is only gaining momentum every year. Makeup beyond gender, newfangled beauty rituals and tools, the boom of plastic surgery and much more can be found on the pages of “New Beauty”.

The publication is filled with a huge amount of beautiful content, so at the very least you want to carefully consider it. Images and photographs demonstrate how beauty ideals were formed and why fashion houses and cosmetic companies are now completely abandoning them.

At the moment, the book is only available in English, and you can bring it from Europe or the USA, for example, by placing an order on Amazon.