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The article was translated into English using automatic translation. The editors are working on its improvement.

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Haircut

<p><em>Do you miss promising new formats? Tired of mediocre competitions and master classes? Then we have something for you! Barbershop battle is the first entertainment project with educational elements in video format. Wherever you are, in two clicks on your smartphone you can watch competitions of the most famous Ukrainian barbershops. And now about everything in more detail.</em></p><h2 style="text-align: center;"> <strong>What is Barbershop battle?</strong></h2><p> Barbershop battle is the first online competition in Ukraine, which is organized specifically for barbering professionals. And every self-respecting barber follows all the new products that appear on the market. The goal of the project is to show the diversity of styles, approaches and skills of barbers in Kyiv barbershops; demonstrate the uniqueness of each participant and maintain the spirit of competition.</p><h2 style="text-align: center;"> <strong>How will everything happen?</strong></h2><p> Each participating barbershop nominates 1 participant and 1 judge. The participant will perform work on a given topic, for example, a creative haircut or in the “old school” style. The work performed by the master is recorded on camera with all the interesting moments, subtleties and even secrets. There will be everything: disappointments, victories, humor, creative solutions, stressful situations and situations unforeseen by the participant. The stories will be published once a week this fall on our YouTube channel. Such barbershops as Frizor, Barber, Brazor, Lumberjack, Chop-Chop, The Sketch, The Lady Barber, Royal Barbers and others are taking part in the project.</p><h2 style="text-align: center;"> <strong>Why is Barbershop battle</strong> <strong>impossible without you?</strong></h2><p> At the end of the year, we assemble a jury that will select and award 2 winners - according to the general vote and according to the professional jury. That is why your opinion is simply NECESSARY for both us and the participants. We are confident that competition entries are not relics of the past that are difficult to apply in life. This is style, this is a trend and demand. The project was organized by the event-media holding Estet, and the general partner was the professional cosmetics brand for men ALPHA HOMME.</p><p style="text-align: right;"> See you online!</p><p></p>

Barbershop battle: the first online competition for barbershops