Anna Kim about beauty coworking Mikana as an opportunity to work for yourself
Why should every master know about it?
We talked with the founder of Mikana Beauty Center, Anna Kim, to figure out why working in a coworking space for private professionals is pleasant, convenient and profitable.
Work from home or in a salon? This is no longer the most pressing question for beauty industry professionals, because today there is another very tempting option - working in a beauty coworking space. You work for yourself, but in a team. You don’t deal with organizational issues, but at the same time you work in a beautiful and stylish space that your clients will definitely appreciate. We talk about these and other advantages of the Mikana beauty co-working space with its founder Anna Kim.
Beauty coworking Mikana – what is this place and what is its feature?
We are a beauty center for private masters, providing fully equipped workplaces with hourly rental, which allows masters to increase the profitability of each service due to the absence of constant additional costs and promote their own name as a professional master.
We also provide a full premium beauty salon service. Moreover, we can rent locations for TV filming, master classes and other events.
What are the main advantages of a beauty center for masters in comparison with salon work and receiving clients at home?
Mikana is a place where any private beauty artist or cosmetologist can start their own business from scratch and become a celebrity within a year. Our goal is not just to provide the master with a workplace, but also to help him develop as a personality and create his own personal brand!
We want everyone to be able to work for themselves and develop, instead of thinking about organizational issues, utility bills and inspections. The master will be able to devote this time to his training and improve, and we will take care of everything!
The rental of a workplace already includes PR support, training and participation in various master classes, and we also provide clients. In order to increase the recognition of the master and promote him as a brand, we have packages of SMM services, thanks to which your profile on social networks will become professional, and most importantly, will attract clients!
We want to solve the problems of masters, whether they are a beginner or a master who works at home. If you want to work outside the box and become an independent craftsman, welcome!
How can working in a beauty center of this format help a makeup artist or hairdresser increase their client base?
We help craftsmen not only increase their income by reducing costs for permanent rentals, but also by daily working on their own name, professionalism and skill, thereby attracting new clients!
Having an insufficient client base, a master can rent a workplace hourly exclusively according to his schedule, because at Mikana it is possible to rent from one hour, and we, in turn, will help you find new clients.
In addition, in our beauty coworking, masters can transfer clients to each other for related services, thereby increasing profits and their base.
How can a client sign up for a service? Do I need to name a specific master for this?
The client can sign up for any procedure through our Instagram or by calling the reception number. Our administrators will select a specialist based on the client’s personal preferences or the specifics of the specialist’s work that ideally suits the requirements.
Equipment for craftsmen, administrator, cleaning and even storage compartments for tools - in Mikana everything is thought out to the smallest detail. How did you come up with the idea of creating such a large-scale project and how difficult was it to bring it to life?
We were craftsmen ourselves in the past, so we know very well what the market needs and what the workplace, atmosphere, tools and cosmetics should be like. We have made the service as comfortable as possible for both the master and the client!
Regarding difficulties, they always exist. But correctly set tasks and a specific goal are the right path to success!
The coworking space has a modern, stylish interior that definitely attracts and pleases the eye. What inspired you to design this way?
The coworking space is designed in emerald and gold colors. Why they?
Emerald is a color that symbolizes hope, spring, youth. Gold symbolizes not only luxury - it is considered the color of health, optimism and vitality. It’s comfortable to be in such a design, it inspires new achievements and self-improvement!
I would also like to note that all the furniture in Mikana is designed by us. We created and thought through every detail ourselves, so this furniture contains a piece of our energy and love for our work! And we are happy to share them with our masters and guests of the beauty hub.
Mikana also has a store that features professional beauty brands. By what principle do you choose products for your assortment?
As you noticed, we work only with professional cosmetics from the best brands. Our masters can use it in their work based on their personal preferences.
We choose cosmetics based on what we ourselves would like to use, and of course, after studying the market.
You also hold bright beauty events. What is the secret of an interesting and stylish event?
The secret is in the mood and message! We want the event to bring everyone who attends a dose of inspiration and positive emotions, inspire them with new ideas and simply give them the opportunity to relax. Since the beauty industry is a creative direction, attending such an event provides an excellent opportunity to make new interesting acquaintances. The secret is in the people!
And finally, what can you wish for beauty professionals during this difficult period for the industry?
I would like to wish you not to give up and go towards your goal! Grow above yourself and improve yourself, gain new knowledge and love what you do! This is the only way each of us can overcome all the difficult periods of life!
And I wish you good luck in this!