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The article was translated into English using automatic translation. The editors are working on its improvement.

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Let us remind you that the all-Ukrainian competition of cosmetologists <a href="http://vbaua.com/">VESNA BEAUTY AWARDS-2017</a> is aimed at industry professionals and a wide range of consumers who are interested in technologies of youth and beauty, a healthy lifestyle and the development of services in cosmetology. <img alt="" src="https://pro.bhub.com.ua/cosmetology/upload/images/700_1841.jpg" style="width:600px" /> <a href="https://www.facebook.com/profile.php?id=100009975198619">Svetlana Lysenko</a> , the initiator and author of the idea of the VESNA BEAUTY AWARDS competition, and <a href="https://www.facebook.com/elena.skachko.3">Elena Skachko</a> , editor-in-chief of <a href="https://www.vesnamedia.com/">VESNA</a> magazine, spoke on behalf of the Organizing Committee of the Competition at the press breakfast. “Our competition is the first and only annual event in Ukraine in the beauty industry, based on a competitive approach and providing large-scale coverage of the best market specialists. The logic of competitive selection assumes that each participant receives a model whose state of physical and psychological health has been previously diagnosed. And then she makes every effort for the so-called beautyification - creating the most attractive image by using a variety of modern methods. After which, the expert jury of the Competition evaluates the results and names the winners,” said Svetlana Lysenko. <img alt="" src="https://pro.bhub.com.ua/cosmetology/upload/images/700_2068.jpg" style="width:600px" /> She also said that in 2017 the organizing committee decided on two innovations:<ul><li> the criterion for selecting competitors will be the level of proficiency in injection technologies;</li><li> The registration fee for participants has been waived.</li></ul> This became possible thanks to the support of the Competition partners: medical cosmetology ESTHE&#39;L, Estet MD company, PR-Service agency, Leo Digital agency. The general partner of the Competition is the leader in injection technologies, <a href="http://www.flosal.com.ua">Flosal</a> . The VESNA BEAUTY AWARDS Competition is supported by: the Union of Lawyers of Ukraine, the Ukrainian Medical Laser Association (UMLA), the Ukrainian PR League, the Heart Institute of the Ministry of Health of Ukraine, the Union of Designers of Ukraine. <img alt="" src="https://pro.bhub.com.ua/cosmetology/upload/images/700_1952.jpg" style="height:399px; width:600px" /> In 2016, the organizers of the competition emphasized the full examination of models at the Heart Institute and clinical analyzes, before assigning protocols for procedures within the framework of the Competition. This year we will add another important component – communication with a psychologist. The expert of the competition will be Tina Beradze, a psychiatrist, psychotherapist, Member of the Board and Director of International Relations of the Association of Psychiatrists of Ukraine, Member of the Alumni Association of Harvard University Medical School (USA), founder and head of the Supervisory Board of the international charitable organization “Mental Health Initiative”. At the press breakfast, Elena Skachko presented the updated printed version of VESNA magazine and the online version of the publication to the media. She spoke about the new sections of the publication and its goals: “Do you know where the “About Us” section on our website VESNAMEDIA.com begins? – Elena asked. – You will be surprised, but not by listing our advantages and advantages, but by the list of what we will never do. We will not promise eternal youth and limitless opportunities, we will not convince you that you need to change radically, we will not sow illusions. We will tell you the whole truth about cosmetology, about specialists, about what you really need. After all, the right thing is not to look young in adulthood, but to look decent at any age, but this is only possible when there is inner comfort and harmony.” <img alt="" src="https://pro.bhub.com.ua/cosmetology/upload/images/700_1931.jpg" style="height:399px; width:600px" /> The mission of the VESNA BEAUTY AWARDS Competition is to present modern cosmetology to the general public not as a highly specialized craft, but as a high-tech, multifaceted and dynamically developing structured branch of medicine. “We want to convey the idea that VESNA BEAUTY AWARDS is an important event not only for professionals, but also for a wide range of consumers who are interested in beauty and youth technologies. Since every year there are more and more such people, the age range of the audience is expanding, we have taken on the mission to popularize the industry, demonstrate its most modern achievements, help make the right choice, distinguishing meaningless promises from real opportunities. And of course, light up the stars! Unfortunately, it is in cosmetology that today many people who do not have the appropriate diplomas or full-fledged experience realize their ambitions. Therefore, the best specialists in the industry should be heard, and their competence confirmed!” – says Elena Skachko about the mission of the project.

Vesna Beauty Awards-2017. Start of the project