Nose in transfacing

Leonid Zolin, creator of transformational physiognomy TransfacingTM, certified business trainer and coach ICF, ECF (Ukraine)

Next time we will take a deeper look at the psychological reasons that cause the desire to make a correction. Let's discuss the positive and negative consequences of unconscious transformation of the nose.

Late December evening, bypassing Podolsk traffic jams, we approached a three-story building of a beautiful white color. There was still no snow, and this whitish hue of the walls against the black sky added a festive touch to our mood.

Before we had time to press the button of the vintage bell, the door immediately swung open. The smiling hostess invited us to enter. We didn't hesitate to go in. It was fresh outside, and Sayora suggested that we, already pretty frozen, sit down at a cozy table.

While we were looking at the walls hung with various figures in the provincial French style, she quickly moved from office to office. Taking a closer look, we noticed how she treats her clients to aromatic tea from elegant cups.

Sweets, candied fruits and a smile make you feel at home in the clinic. Not all procedures are pleasant and sometimes take a lot of time. Attention and care are the first things that can relax a person.

Who will be the first to pay attention to this and be able to translate the principle of care into reality? A person for whom nuances are important!

Having walked around all the clients who were in the clinic at that time, Sayora came up to us, sat down and smiled. So we started a conversation about cosmetology, faces and characters.

Having carefully examined her face, I saw that against the background of the pronounced central third there was a sophisticated long nose. At some point it became clear to me that her ability to see nuances in everything was inherent in her from the very beginning. She was able to reveal it, highlight it and make it a feature of her service.

It felt organic and natural. All we had to do was enjoy her hospitality and talk about East and West. About the culture and people who live next to us and create the future.

From childhood we remember the popular expressions and sayings “Don’t stick your nose into other people’s business”, “He who has a longer nose knows best”, “The nose is not mature enough, the arms are short”, “Every bird is fed up with its own nose”, “If you lift your nose up with a poker” you can’t get it”, “The nose is crooked, and the character is wrong.” What are these sayings about? About what is ours and is someone else’s. Ours is an ego that separates itself from the whole. The general - the unified - is our essence, personified by the “flatness of the face.” She does not separate herself from the world around her and does not strive to interfere with someone else’s.

The ego seeks to assert itself at any cost. It is calm only when it is in demand and has the opportunity to influence other people. The characteristics of the ego in a relationship can be easily determined by the shape and proportions of the nose. To be fair, I note that a person’s face reflects three types of ego (Fig. 1):

• forehead (upper third of the face) – ego in ideas;
• nose (central third of the face) – ego in relationships;
• mouth, lips and chin (lower third of the face) – ego in action.

Briefly about the nose

The nose is located in the central third of the face. In LNE No. 5 (99) / 2016, I already talked about how to correctly determine the length and width of the central third of the face. As a rule, the length of the nose correlates with the length of the central third of the face in height.

Consider a common option where the central third of the face, or “interaction area,” is larger than the lower and upper third, the “action” and “information” areas, respectively. In this case, you will automatically be dealing with a client for whom social status is of great importance. It is important for him to know who recommends you, who you work with, and your social level.

For people with a pronounced central area of ​​the face (the “social sphere of life”, also known as the “area of ​​interaction”), it is important to obtain socially significant results and achieve. And, as a rule, not through personal “ploughing,” but through the ability to interact with others.

Scientists conducted a study and found that when meeting a stranger, we begin studying the face from the tip of the nose. After which the gaze continues its path in a spiral: cheekbones, eyes, eyebrows, forehead, eyebrows again, and so on. Until you get a 3D image of the entire face (Fig. 2). We get to know the profile in much the same way. It turns out that a person’s ego interests us first of all.

The closest circle of human interaction with the surrounding reality is touch, the contour of touch. The next one will be the sense of smell. Then comes hearing, vision, and after them come more subtle levels of frequency perception: telepathy, precognition, connection with the noosphere.

We find out whether we are our own person or a stranger, first of all, thanks to our sense of smell. Remember one of the common expressions: “I can’t stand him,” “I wish your nose wasn’t here.” People cannot live together if one of them is disgusted by the smell of the other. No matter how beautiful your chosen one is, the possibility of living together with him will be determined primarily by scent compatibility. There are no comrades for taste and color, as they say.

It is noteworthy that the organ that detects pheromones - the smells of passion and desire - is located at the very tip of the nose! It’s not for nothing that we try to “sniff” a stranger. By the way, the shape of the tip of the nose is associated with a person’s attention span, but more on that later.

“Keep your nose to the wind” - be aware of events, control the situation. You have probably noticed that wealthy and economical people have noses that are usually wide at the base, with developed wings and a downward tip. Why is that? Because they are able to control their environment, influence decision-making, are ready to defend their social position, are attentive to details, look at things realistically, and results are important to them. The width of the tip of the wings and the tip of the nose is associated with stability in interpersonal relationships.

Remember the publications starting with LNE No. 5 (99) / 2016, in which we wrote about the face as a social interface that provides us with ample opportunities for transformation. Age, external and internal factors easily change our appearance, just as one or another correction of appearance changes a person’s behavior. In addition, a new image has a powerful influence on other people’s perception of a person. We will talk about the physiognomic features of nose transformation in the next issue of the magazine.


Nose and negotiations

We started our conversation about aesthetic selling with the topic of the nose, because its shape and proportions reveal the characteristics of the client's ego. The ego is the most vulnerable place in the human psyche. You can easily keep the client’s attention on your offer, having a targeted impact on his weak points.

Below are the physiognomic features of the nose, which are important to take into account in negotiations. In fact, there are many more of them. Today we will look at the most significant of them (Fig. 3).

1. The length of the bridge of the nose (the central third of the nose) shows how important the nuances of your proposal are to a person. Reflects a person's sensitivity to the quality of service. The longer the bridge of the nose, the greater the role the quality of service plays in the relationship.

2. The length of the nose pad (the lower third of the nose) shows how much attention a person pays to the results of interacting with you. The longer the nose pad, the greater the role results play in the relationship.

3. The height of the bridge of the nose shows how important it is for the client that his opinion is taken into account and his interests are followed. The higher the bridge of the nose, the higher the importance of the ego. It is all the more important for the client that his opinion is taken into account.

4. The width of the bridge of the nose conveys information about how psychologically stable the client is and how ready he is to control the processes in which he takes part. The wider the bridge of the nose, the less sensitive the client is to attempts to put pressure on it.

5. The shape of the bridge of the nose reflects the client’s ability to adapt to you, influence you, or negotiate on mutually beneficial terms. The more convex the bridge of the nose, the greater the client's need to influence you. The degree of concavity of the nasal bridge reflects the client’s willingness to listen to your opinion and adapt to you.

6. The curvature of the back and tip of the nose shows how much the client controls and calculates you. Or, on the contrary, he is relaxed in the relationship and takes a position of trust towards you. The shift of the back and tip of the nose to the right reflects the need to calculate and control relationships. A nose shift to the left shows the degree of trust and openness in a relationship.

7. The shape of the tip of the nose shows the peculiarity of a person’s attention. The way he sees your commercial offer - structurally, in detail, or perceives it holistically. The pointed shape of the tip of the nose – detailed thinking. The square shape is structural. The round shape of the nose means systematic, holistic thinking.

8. The direction of the tip of the nose shows where a person’s attention is more focused - on ideas, relationships or results. The tip of the nose is directed upward - attention to ideas (information). Directly directed - attention to relationships, downwards - to processes and results.

9. The width of the wings of the nose (the lower third of the nose) reflects the ability to control your immediate environment and confidence in decision-making. The wider the wings of the nose, the more decisive and confident their owner is. The narrower the wings of the nose, the more difficult it is for a person to make a decision.

10. The shape of the nostrils is a feature of consumption: thriftiness, tight-fistedness, generosity and wastefulness. The round shape of the nostrils is wastefulness, squandering. Narrow rectangular shape – tightness, economy.

Fig 3.

Nasal bridge length

The length of the bridge of the nose shows how sensitive the client is to the nuances of your commercial offer and the quality of service (pay attention to the symbols) (Fig. 4-5).

Fig 4.

Rice. 5

Long nasal bridge

For a client with a long bridge of the nose, the nuances of your proposal are important. He pays attention to how you conduct a conversation, what you emphasize, how you hold the product in your hands, what kind of packaging you use, whether you give a beautiful bag and any additional “goodies” (for example, branded candies, pens, etc.).

Recommendations:

• do not rush to work with such a client, move forward in the dialogue gradually;
• do not put pressure on him, remember that these people, as a rule, have a subtle psyche;
• tell an interesting story, a case from your practice;
• let the client know how valuable he is to you;
• watch your statements: such people are easy to offend.

Average length of the nasal bridge

For a client with an average bridge of the nose, a high-quality dialogue leading to practical results is important. This is a very convenient client for interaction. If necessary, he can wait in line. But if you set a deadline, you will be ready to make a quick decision.

Recommendations:

• be prepared for an equal dialogue;
• make an offer that will take into account the balance between the level of service and the cost of the product;
• offer standard (standard\balanced) solutions;
• this person does not like to show off, do not focus on “show-off”;
• offer to leave a review - such a person will reflect the real state of affairs;
• offer cumulative or special discounts.

Short nasal bridge

For such a client, the result is important! He doesn’t like to drag his feet, so after the greeting, feel free to get down to business. Prefers simple, reliable and proven solutions. However, it is worth paying special attention to the combination of a thin and short bridge of the nose.

Recommendations :

• don’t hesitate, quickly get to the point of your proposal;
• If possible, give specific, practical advice;
• allow the client to touch your product, offer to try it in action;
• discounts and promotions should be simple and local;
• watch your words: this client can easily catch you in a lie;
• As a rule, people with a short bridge of the nose have a pronounced lower third of the face (“area of ​​action”\“material sphere of life”). They need the feeling that they are in their territory and in control of the situation. Focus on benefits and real practical applicability.

Convexity of the nasal bridge

The degree of nasal convexity is an accurate indicator of whether the client will adapt to you or begin to influence him. The convexity and height of the bridge of the nose also reflect the level of self-importance manifested in the client’s character (Fig. 6).

Convex nasal bridge

Those with a convex nose strive to influence people whenever possible. You are no exception. As soon as a person with a convex nose appears on your doorstep, you will immediately feel his influence. The convexity of the back of the nose is also called a hump; its height will only enhance the above-mentioned character traits.

This is a significant client. A person with a high and convex nose is always in the center of events. It is important for him to shine and be visible. He will try to convince you that he is right. I’m ready to tell you where and how to go, and it’s not a fact that he himself will be ready to use his recommendations.

The protruding upper lip and the presence of double eyelids only enhance its properties: the protruding upper lip is the return of information, the need to teach, mentor, and share one’s experience. (Look at the shape of the lip in Figure 3: double eyelids - the person’s character shows “external reference”, the need to receive feedback, the need for collegial discussion, vulnerability).

Recommendations :

• pay attention to his person, use his “authority” as a tool for joining. After all, he knows perfectly well how everything should be. Listen to him;
• offer a product that matches its status;
• do not forget about accessories that enhance his image;
• give gifts, he will appreciate them;
• do not provoke such a client into conflict. A convex nose is similar to a convex chin. The only difference is that a person with an impulsive chin can push you to the wall, while a person with a bulging nose will create a lot of noise and a lot of bad reputation for you.

Straight bridge of the nose

The tip of such a nose, as a rule, is directed straight, and, therefore, its owner pays more attention to the quality of relationships. These people have a balance of influence and adjustment. As a rule, they are mentally balanced. It is better to work with them as equals.

Recommendations:

• at the same time, show flexibility and specificity in the dialogue with such a client, keep it simple and speak to the point;
• he is not afraid of controversy and is ready to discuss various options for your proposal;
• prefers a rational, logical approach to resolving issues;
• likes to interact in win-win mode;
• offer him the entire line of products, he will choose what is most relevant to him at the time of your offer;
• offer to issue a discount card.

Concave nasal bridge

When making a purchase decision, a client with such a nose will usually be put off by your offer. He feels more confident when he moves in the wake of a strong leader. He can easily get into your position and make a “cash”.

It is important for him to be in demand and to feel that he is close to him. It needs a strong brand.

Recommendations:

• be confident in dialogue;
• demonstrate that everyone here belongs and is very welcome;
• offer participation in promotional events, he will gladly support your initiatives;
• a client with a concave nose will respond faster than others to your request for support in any matter;
• invite him to become an ambassador of your brand, and soon everyone around him will know about your product;
• As a rule, he does not enter into conflict; he prefers to resolve everything peacefully.

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In the next article we will look at the psychotypes of an indecisive, attentive and picky client. Let's touch on aspects of transformation and how much the correction of the shape of the nose affects the client's behavior and the perception of him by others.
Photos courtesy of the author.

First published in " Les Nouvelles Esthétiques Ukraine" No. 3 (109) /2018