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The article was translated into English using automatic translation. The editors are working on its improvement.

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It is extremely important to manage the patient&rsquo;s expectations &ndash; this will allow to build a trusting relationship and reduce the risk that the patient will stop the prescribed management. In the article we provide useful recommendations on how to work with the patient&rsquo;s expectations in the long-term therapy of hyperpigmentation.

In modern aesthetic medicine, the success of the therapy is determined not only by the quality and effectiveness of the procedure performed, but also by the doctor&rsquo;s ability to manage the patient&rsquo;s expectations and ensure the stability of the results. No, even the most invasive and expensive professional correction, guarantees a long-term effect without proper support.

This problem is especially acute in the management of hyperpigmentation. Patients suffering from dyschromia often experience significant psychological discomfort, looking for quick, guaranteed and, most importantly, final solutions. This is where the biggest challenge lies: the aesthetic procedure gives a powerful start, but it is home care that is the key to the patient&rsquo;s loyalty and the stability of the achieved results.

<h2>Physiology of hyperpigmentation and skin turnover rate</h2>

To successfully manage patient expectations, it is necessary to understand and explain the physiological side of the problem and the peculiarities of skin turnover kinetics.

Hyperpigmentation (including melasma, lentigo, post-inflammatory hyperpigmentation) is the result of excessive melanin synthesis by melanocytes and its uneven distribution in the epidermis and/or dermis.

Full version of the access article <a href="https://pro.bhub.com.ua/cosmetology/menedjment-ochikuvan-u-korekcii-pigmentacii-rol-domashnogo-doglyadu-u-skorochenni-terminiv-ta-profilaktici-recidiviv">in Ukrainian</a>

Expectation management in pigmentation correction: the role of home care in reducing time and preventing relapse