EstPortal by Nataliya Chayka from idea to online publication

If you can dream something up, you can do it.

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Natalya Chaika is the editor-in-chief, founder and project manager of EstPortal . com

In 2014, having worked as a cosmetologist for 20 years by that time, I had a question regarding one of the cosmetic procedures. Being an experienced Internet user (I created my first website in 2002), I turned to the World Wide Web for an answer. I know that the Internet does not forget anything and you can find everything on it, even long-deleted, but I found exactly the answer I needed among my personal notes and books. That’s when the idea of creating a united professional resource for beauty industry specialists arose.

The groups “Aesthetic portal – professionally about beauty” have been running on social networks since 2010. They were created for a client audience, but very quickly grew into a category of communication between beauty industry professionals, and more precisely, into consulting communities. So the name of the portal was already there.

The modern pace of life requires a large supply of information, and the Internet and the media are saturated with scattered publications dedicated to the beauty industry. Based on my experience, I know that in order to find the necessary professional information, you need to monitor a lot of sources, while excluding dubious resources. Beauty industry specialists cannot afford to spend long periods of time at the computer. They don't have time for this. Usually my colleagues visit certain resources and, if they come across interesting information, they read it. Therefore, the task of the site was to collect maximum information about the beauty industry in one place with an easy search algorithm.

So in May 2014, EstPortal by Nataliya Chayka (Aesthetic Portal) was created - a professional resource dedicated to beauty. The project is useful for both beauty industry specialists and its connoisseurs.

It is within the framework of a single online publication EstPortal.com that all key areas of the beauty industry are united: cosmetology, stylistics and psychology, which in turn include narrower areas: injection techniques, hardware cosmetology, trichology, peelings, hair removal, tattooing, makeup, hairdressing, nail aesthetics, salon marketing and much more.

The goal of the project: to provide maximum time savings for beauty industry specialists and visitors to find the necessary information, thanks to a convenient navigation system.

The audience of the portal: these are specialists and representatives of industry organizations, as well as consumers of goods and services in the beauty industry.

Publications of the “Aesthetic Portal” are announced in the “Aesthetic Portal – Professionally About Beauty” community on all social networks.

Now EstPortal by Nataliya Chayka is an information resource for quickly and effectively obtaining reliable information by specialists from all branches of the beauty industry.