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The article was translated into English using automatic translation. The editors are working on its improvement.

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The creator of the brand of the same name, Ella Basche was born in Hungary in 1900. At the age of 26, she became the first female graduate of the University of Budapest to obtain a diploma in pharmacist. At that time, this was an extraordinary event - only men could practice pharmacy at that time. This turning point certainly served the development of cosmetology - from now on, a female pharmacist, knowing the capriciousness of her own skin like no one else, could professionally and effectively devote herself to finding solutions to problems associated with effective skin care. With an inventive spirit and passion for cosmetology, backed by a specialized education, Ella Basche set out to create unprecedented beauty recipes that soon brought radical changes to the very approach to skin care. In the 20s of the last century, cosmetology as such did not exist; creams were prepared by hand and sold in pharmacies along with medicines. And Ella Basche decides to change her philosophy of treating the skin - from selling pharmaceutical “medicines” for it to developing exclusive skin care products, thereby giving birth to the cosmetology model that is familiar to us today. Soon Ella Bachet moves to Paris and makes her debut in the field of her innovations. This was the heyday of great fashion couturiers and numerous shows. Ms. Basche became a personal cosmetologist-consultant for models whose skin needed special care due to the constant use of makeup. The researcher invents decorative cosmetics based on moisturizing components, which makes it possible to treat women’s skin more carefully, compared to the makeup common at that time. This marks the beginning of an era of scientific approach to the development and production of cosmetics, bringing Ella Basha fame and professional reputation. In 1936, Mrs. Bache opened her own laboratory - this became the beginning of the creation of the Ella Bache brand. While her competitors were creating skin care products and simply classifying them based on the richness of their texture based on skin type, Ella Basche decides to use the reverse process to create skin care. Knowing that each person is genetically unique meant for her that his skin was also unique, which, accordingly, needed a special approach. This is the basis of the brand philosophy. Ella Basche created a line of products that met the needs of the skin, depending on the recommendations of the therapist, who was a nutritionist, a cosmetologist, and just a friend for the woman. Thus, the ladies received their own unique skin care. The basis for the innovative drugs created by Ella Basche was family recipes and formulas, supplemented by Ella’s own knowledge gained at the university and observations taken from trips around the world with her archaeologist husband. As well as the latest medical discoveries, access to which was given by his brother, a research scientist working in New York at that time. These three sources formed the basis for Ella Bache&#39;s care. A constant thirst for improving skin products allowed Ella Basha to make a number of amazing discoveries:<ul><li style="text-align: justify;"> 1936 - she used the unique qualities of AHA (fruit) acids in cosmetology;</li><li style="text-align: justify;"> 1941 - introduced a transparent approach to the production of cosmetics, offering a complete list of their ingredients on the label;</li><li style="text-align: justify;"> 1952 - created ready-to-use depilatory strips with cold wax My Epil;</li><li style="text-align: justify;"> 1958 - introduced the omega-3 acid component from white halibut fat into cosmetics;</li><li style="text-align: justify;"> 1979 - begins to use the moisturizing properties of hyaluronic acid in cosmetics. Yes, this invaluable component was discovered for cosmetology by Ella Basche...</li></ul> All these discoveries served as the starting point for the development of modern cosmetology and became an integral part of the cosmetic products of most brands. It’s not for nothing that the Ella Bache brand and its legendary Tomato cream are included in the book Mythiques Cosmetiques (“Legendary Cosmetics”) by the author Christine Drouard, along with many outstanding cosmetic brands that also made a special contribution to the development of cosmetology thanks to their discoveries and innovation. The philosophy of the Ella Bache brand is the philosophy of the right approach, professionalism and innovation, which is revealed at every stage of product development and production: clarity and validity of each range of products that meet the basic needs of the skin; selection, concentration and interaction of active components; a variety of products and treatments in beauty institutes that improve the condition of the skin and meet all its needs. Authenticity and technology, experience and reliability, simplicity and integrity - these are the principles on which Ella Basche&#39;s research is based. Over the years, unique products have been created, most of which have become discoveries in the field of care. The tradition of anticipation still exists today in Ella Bache. Beauty from Ella Bache is not just cosmetics. Practicing in her own salon, Ella Basche used a comprehensive approach, including salon treatments, prescribing (even at that time!) home care products, as well as advice on nutrition and hygiene. Over time, this approach was supplemented by the prescription of dietary supplements and the use of special devices that increase the effectiveness of salon procedures, and in 2008, the Ella Bache Laboratory patented the unique concept of Nutridermologie® (Nutridermology). Nutridermology is a science that combines the achievements of specialists in 3 areas: cosmetology, dermatology and nutrition. The science of skin care that uses the properties of active ingredients in the diet to achieve beautiful, healthy skin. Ella Basche considered nutrition to be an extremely important element for maintaining the beauty of the skin of the face and body. It’s not for nothing that the Skin good enough to eat brand slogan is “Your skin tastes good.” The exclusive Nutridermologie® concept offers a global yet personalized approach. Global - because it covers all ways to achieve beauty, and personalized - because it takes into account the individual characteristics of each client, her wishes and preferences. Professional care from Ella Bache includes a full range of facial and body treatments, which are divided into basic and individual. This provides a global yet personalized approach that delivers efficiency and enjoyment. ... And 75 years later, the doors of the Ella Bache salon are still open in Paris - the same decoration, the same approach, giving invaluable beauty recipes, including products and procedures of this brand, tips on how to look beautiful. Today, in this magical club called Ella Bache, there are Ukrainian women who have the opportunity to experience the philosophy and appreciate the exclusive beauty recipes united by this name.<hr /> First published in <a href="https://afisha.bhub.com.ua/event/magazines/kosmetolog/kosmetolog-2016-4-50grn">Cosmetologist 4/2016</a>

Ella Basche: the life journey of the woman who gave ANA acids to cosmetology